How I Work: Social Media Tools and Tactics – What I Play

social media audience

This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more

How I Work: Social Media Tools and Tactics – Who I Play With

Social Media: Garbage In, Garbage Out

This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more

How I Work: Social Media Tools and Tactics – Where I Play

I don't always use social media

This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more

7 Content Marketing Lessons from Techmeme’s Headline Rewriting

Techmeme will rewrite headlines

Just two days ago, tech news aggregator Techmeme announced that it was going to start rewriting the headlines of stories that it presented on its site. This is a significant development because it blurs the line between the roles of reporting and aggregating. A site that reports news is obviously expected to write its own content … Read more