You can’t manage what you aren’t measuring. Marketing analytics allow you to monitor and manage inbound marketing strategies.
Here are two article headlines I’ve seen in the past 24 hours: LinkedIn Replaces Facebook as Top Social Tool Facebook Wins In Social Media Time-Spend Twitter Beats Facebook for B2B Lead Generation OK, so you’re telling me that LinkedIn is the “top” social tool, but Facebook wins over LinkedIn and Twitter while Twitter beats Facebook. … Read more
Too many marketing mavens and bloggers are playing “weekend warrior” with statistics. Beware of data defects and logical fallacies before buying their conclusions.
Using Custom Alerts in Google Analytics can give you the opportunity to leverage a high traffic spike by increasing subscriptions and keeping the momentum going.
This is a great cheat sheet for Google Analytics created by Ian Lurie at Conversation Marketing.