The Inbound Marketing Inquirer is the weekly newsletter from Domesticating IT.
I thought I’d wrap up the year with a retrospective look back at the top posts from this blog. If you’re a newcomer, then this is your chance to see what you’ve missed and if not, then it’s an opportunity to see which posts resonated most with your fellow Inquirers. #5 – My Top Ten Must-Read … Read more
This morning I started up a new fitness program. I went “all in,” so to speak. Bought the DVDs. Did the fitness test. Recorded my weight and body fat percentage. Downloaded the mobile app. Added workouts to my calendar. There are very specific reasons why I did all of those things. The big picture reason … Read more
I’m not beneath saying, “I told you so.” Just two weeks ago, I gave you 4 reasons why content marketing works. Nearly 3 years ago, I wrote an article explaining that customer liberation – not piracy – was responsible for the decline in music industry revenue. What do those two stories have in common? They both … Read more
The biggest challenge (arguably) with content marketing is finding the time. Although we know how valuable it is and what a great investment content is for our marketing efforts, let’s face it: We can always find a higher short term business priority. And so the blog post, ebook and webinar are perpetually pushed out until … Read more
Content is the fuel that propels any inbound marketing effort. A consistent, well-written blog and/or email newsletter results in a loyal audience that is eager to hear what you have to say and tends to share it with others (hint, hint). A high quality, well-promoted ebook spreads brand awareness and generates leads. But the best … Read more