How I Work: Social Media Tools and Tactics – What I Play

social media audience

This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more

How I Work: Social Media Tools and Tactics – Who I Play With

Social Media: Garbage In, Garbage Out

This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more

How I Work: Social Media Tools and Tactics – Where I Play

I don't always use social media

This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more

GIMD: Getting Inbound Marketing Done

Inbound marketing like water

A couple of weeks ago, I asked the question, “Are you too busy to blog?” In that post, I made the case that the reality is that you’re probably not too busy. Over the past couple of weeks, I’ve spoken with a bunch of prospects who say they’re too busy for all of this blogging … Read more

Website Design: This Simple Question Changes Everything

Your Website Is Not a Place to Put Stuff

This has been a busy website design week for me. Between proposals and client work, I’ve covered the same topic five or six times. Each conversation began in a different way but they all ended up in the same place. We need to make our navigation bar prominent so that visitors can find everything easily. … Read more