So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by […]
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The biggest challenge (arguably) with content marketing is finding the time. Although we know how valuable it is and what a great investment content is for our marketing efforts, let’s face it: We can always find a higher short term business priority. And so the blog post, ebook and webinar are perpetually pushed out until […]
This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or […]
Too many marketing mavens and bloggers are playing “weekend warrior” with statistics. Beware of data defects and logical fallacies before buying their conclusions.
I used to think I was pretty good at presentations but, in fact, I was guilty of “Really Bad PowerPoint. Then I read Presentation Zen and everything changed.