“It is a poor craftsman who blames his tools.” But that never stops golfers from upgrading their clubs every other year, right? They have a 20 handicap and think that adding 10 yards to their drives is going to make all of the difference. In the carnage following the Facebook IPO, I’m hearing a lot … Read more
You’ve seen those commericals before. “Hi, Billy Mays here for Oxi Clean, the stain specialist; powered by the air we breathe, activated by the water that you and I drink.” Many people called him annoying. Others thought he was a fool. Some thought he was just plain crazy. I say he was crazy like a … Read more
I’ve performed a bunch of free inbound marketing evaluations for businesses large and small. There are two mistakes I see companies making far more than any other. I covered the first mistake by describing why companies fail at social media. But there is another mistake that is even more common. It seems that a majority … Read more
Inbound marketing begins and ends with content. But it can’t be any kind of content in order to be effective. In order for it to be all it can be, there are three specific traits it needs to have. Remarkable Content Dictionary.com defines “remarkable” as “worthy of notice or attention.” In other words, remarkable content … Read more
Let’s say you run a day-care center and you’re tired of parents being late to pick up their kids. What do you do? How about instituting a fine? That seems like it’s logical and could be effective. If parents had to pay extra, one would assume that they would be more likely to be on … Read more