Hey Marketers – Stop Blaming Your Clubs

“It is a poor craftsman who blames his tools.” But that never stops golfers from upgrading their clubs every other year, right? They have a 20 handicap and think that adding 10 yards to their drives is going to make all of the difference. In the carnage following the Facebook IPO, I’m hearing a lot … Read more

A Four Letter Word That Spells Social Media Success

Let’s face it – most organizations’ social media efforts are lame. We like to mock them and ask, “What were they thinking?” While it’s easy to criticize, I doubt most people could actually articulate the fundamental reason why a particular effort is lame or cool. Or take it one step further – what would you … Read more

Search Engine Marketing: I Do Not Think It Means What You Think It Means

Your entire Internet marketing strategy may be based on a mirage. As the dominance of search engines wanes, what’s going to fill the void? Think “gifts.”