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Internet Marketing Risk Assessment: How and Why You Should Do Them

Are you playing "Risk" with your internet marketing?

Are you playing “Risk” with your internet marketing? Image courtesy of Usonian on Flickr.

Back in the day, I was an engineer with expertise in three areas that collided after the terror attacks on 9/11; industrial control systems, water & wastewater treatment and software development. A highly unlikely series of events (too long to recount here) led me to become heavily involved in the areas of vulnerability assessments and risk management for the Australian water industry.

And now I’m going show how that experience can help save save you from an internet marketing disaster.

In a previous newsletter, I told you that it’s important to diversify your social media marketing portfolio. I mentioned that you don’t want to have all (or most) of your eggs in one basket in order to protect yourself from potential threats like a service shutting down or your account being suspended. But we don’t have an infinite amount of resources and any business needs to prioritize the allocation of those resources. How exactly does a business understand, quantify, rank and mitigate those risks?

You guessed it; an internet marketing risk assessment.

Why to Perform an Internet Marketing Risk Assessment

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