Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week provides resources everyone can use to draw inspiration for their personal and professional inbound marketing efforts.
#5: Google Grows Revenues 23 Percent In Third Quarter
Google blew away earnings estimates again this week. The inbound marketing takeaways from this story are the stability of their search business and the growth of their non-search revenue. While Google is under “theoretical assault” from Facebook and Bing, it has yet to show up on their bottom line.
#4: John Sculley On Steve Jobs, The Full Interview Transcript
This long interview is worth the time. While reading it, my mind was jumping around in a dozen different directions contemplating its implications on a wide array of businesses and organizations I’ve been involved with. On the surface, the interview is about Steve Jobs but in reality, it’s about major differences in business strategies and philosophies with regard to marketing, product development, advertising, recruiting, organizational structure and much more. Read this article and then consider your own professional challenges by asking, “WWSD (What Would Steve Do?)”
Link: Cult of Mac
#3: How To Generate Revenue Through Facebook Marketing
If the All Facebook blog charged for their content, I would pay up in a heartbeat. Every week they provide substantive articles that demonstrate how to leverage Facebook for all it’s worth. This particular post is not as data-dense as many of theirs are, but it is a good example of how they consistently cut to the chase: generating revenue.
Link: All Facebook
#2: 60 @HubSpot Employees. One Take.
OK, this is an entertaining little video that Hubspot created for the admitted purpose of driving employee recruitment. But I’m not posting it on this week’s High Five simply for its entertainment value. There’s an important marketing lesson here that isn’t necessarily apparent. Inbound marketing is all about creating remarkable content. There is more than one reason why content may be remarkable and this video illustrates one of them; entertainment. When creating content I always encourage clients to think of the content as a gift: to ask themselves if they could honestly classify their content as a gift. A fun, upbeat video that entertains people for a couple of minutes is definitely a gift, even if it doesn’t overtly provide the same sort of professionally relevant information their content normally does.
#1: Heroes and mentors
Seth Godin is often quoted here. Why? Because – according the criteria he sets in this post – he is an online hero. Godin makes the case that the Internet is giving each of us Average Joes free and unfettered access to people who show us examples of how to be successful. We draw inspiration and knowledge from these folks and they are everywhere. Find yours. Or become one yourself.
Link: Seth’s Blog