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3 Characteristics of Remarkable Content

Inspire others by Nina Matthews Photography on FlickrInbound marketing is really pretty simple; create remarkable content, share it with your friends and then convert that interest into business. It’s just too bad that simple doesn’t alway mean easy. And, boy, this stuff sure ain’t easy.There are a few reasons why businesses struggle with inbound marketing. The first and (arguably) most difficult hurdle is buying into the concept in the first place. There’s a comfort level associate with outbound marketing. Even if it’s not working as well as it did 10 or 20 years ago, it’s the devil you know. Plus, there’s that whole “generosity” thing. Most companies aren’t in the business of giving stuff away and have a hard time with that conceptually.But what about those who do buy in? Why are they having a rough go of it? From what I can see, it usually comes down to the content. It’s not remarkable and it absolutely must be remarkable if they’re going to be successful.

What Is Remarkable Content?

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