Month: June 2012

Hey Marketers – Stop Blaming Your Clubs

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“It is a poor craftsman who blames his tools.” But that never stops golfers from upgrading their clubs every other year, right? They have a 20 handicap and think that adding 10 yards to their drives is going to make all of the difference. In the carnage following the Facebook IPO, I’m hearing a lot … Read more

The Critical Question Business Owners Should Ask Their SEO Consultant

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(or any other marketing consultant for that matter) Over the past few weeks, I’ve had an unusually high number of incidences with clients and/or prospects who have had negative experiences with SEO consultants. In one case, a new client had spent a significant amount of money on worthless efforts. In another case, a client sent … Read more