Social Media Internship: I Do Not Think It Means What You Think It Means By Jon DiPietro on July 21, 2010 in Social Media Marketing Hiring an unpaid intern to implement social media for your company is dangerous, not mention illegal in most cases. Continue Reading 3
Social Media Marketing: Hope Is Not a Strategy By Jon DiPietro on June 29, 2010 in Social Media Marketing Change is not a destination, just like hope is not a strategy. Yet, 59% of businesses using social media have no plan! Continue Reading 5
Failure Is Not an Option – It’s a Strategy By Jon DiPietro on November 5, 2009 in Inbound Marketing Strategy As the cost of failure approaches zero and the reward stays constant, at some point it ceases to be gambling and becomes something that simply can’t lose. Continue Reading 2