So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by […]
Tag Archives | storytelling
Many non-fiction writers (I’m looking at you, engineers and scientists) ignore the power of storytelling when creating a presentation or writing a white paper.
I used to think I was pretty good at presentations but, in fact, I was guilty of “Really Bad PowerPoint. Then I read Presentation Zen and everything changed.