Something really struck me yesterday: I think most digital marketers (myself included) are disproportionately focusing their efforts and resources in the wrong place. I attended Hubspot’s annual INBOUND conference this week. This event has seen incredible growth over the last few years. The first such event had several hundred attendees and this year’s attracted nearly … Read more
There are three basic metrics that determine how much revenue your e-commerce website will generate. It’s important to look at each one and maximize their performance. The good news is that they’re not additive, they’re multiplicative. That means that making incremental improvements in each area will quickly expand into a significant boost to your e-commerce … Read more
We’re launching a free webinar series to help marketers and business owners improve their Internet marketing skills. We’ll be running them every two weeks and the first in our series will be Blogging for Business on March 4, 2014 at 1pm ET. [button link=”http://authentiasoft.com/blogging-for-business-webinar/?utm_source=Authentia&utm_medium=banner&utm_campaign=BloggingForBusiness” style=”alert”]Register NOW…[/button] Blogging for Business There are lots of reasons why blogging … Read more
In today’s competitive market, startups have to find creative ways to make themselves stand out. Companies are finding success when implementing inbound marketing strategies. As defined by BuzzStream Blog, inbound marketing, or communicating your message to customers and potential customers through content, social marketing, and SEO, “is a fantastic way for emerging companies to acquire … Read more
Mark your calendars! 2014 is offering several can’t miss marketing events in Boston and New York. Experts in several industries with a wide range of backgrounds will be coming together to share their marketing knowledge with event goers. Participants will take away invaluable marketing advice and be on their way to implementing their 2014 marketing … Read more