Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But if you’ve tried your hand at content marketing, you didn’t need a survey to tell you that. To be successful, it’s important to do […]
Tag Archives | publication
What do the Kakapo parrot and businesses in death spirals have in common? They don’t know the difference between changes in latitude and changes in attitude.
The print publishing industry has embarked on a quixotic journey to awaken advertisers and readers from myths to which we all have apparently fallen victim.
Reading is very slow, expensive, and inefficient. The ROI for this activity is very different depending upon whether a person is reading for effect or purpose.
This week’s High Five is about crowd power; for better or worse. #5: Microsoft’s Creative Destruction Categorizing this article as “crowd power” is a little bit of a stretch, but it had to be included in the High Five nonetheless. In the wake of the iPad product announcement, this fascinating article describes in great detail […]