Making membership free will not, in and of itself, build an effective army. First, they must be recruited. This is where the long tail comes into play. Next, they must be equipped with the latest technology, afforded competent and inspiring leaders, and trained in effective tactics.
Let’s talk about email. This has been a controversial subject for many years and for several reasons. The mistake here is that ISA has been wrestling with the best way to interrupt people, sort of like looking for the friendliest way to insult somebody. The solution is, once again, permission-based or opt-in marketing.
How free Web 2.0 technologies significantly improved the conference experience for presenters, live attendees, and remote participants.
The ever-advancing web is continuously lowering the cost of online collaborative solutions and improving usability. Although we all know this intuitively, many people who don’t closely follow the latest innovations in technology are not away of the number of free solutions available to organizations. This article discusses how to go about leveraging these technologies.
I’ve come to a remarkable, if not depressing realization in my information technology career. Over the last 20 years of consulting, I’ve visited scores of clients in hundreds of facilities and I can easily count the number of times I was ever given any sort of cyber security orientation – exactly once. I’ve walked into … Read more