SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new direct marketing channels have appeared via social media advertising. Together, these give rise to the … Read more
In my last blog post, I talked about how you can accelerate your inbound marketing efforts by combining them with outbound marketing tactics. Business Insider just released its 2014 Future of Digital slide deck. I’ve reviewed it, and it reveals a ton of hard data to support a lot of things most of us already know: … Read more
You’ve read the blog posts, viewed the webinars, attended the conferences, bought the t-shirts. Maybe you even hired a consultant or two to help move the ball forward. You’ve either dipped a toe in the water or done a head-first swan dive into the inbound marketing pool. I guess there’s one question to ask at … Read more
With countless resources available to entrepreneurs wishing to take the leap in the startup unknown, it can be difficult at times to judge which advice is truly helpful. The following list is a collection of must-consult marketing books (including three by Seth Godin or “the ultimate entrepreneur for the Information Age”) which are absolutely worth … Read more
In today’s competitive market, startups have to find creative ways to make themselves stand out. Companies are finding success when implementing inbound marketing strategies. As defined by BuzzStream Blog, inbound marketing, or communicating your message to customers and potential customers through content, social marketing, and SEO, “is a fantastic way for emerging companies to acquire … Read more