So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by … Read more
The annual ISA Marketing and Sales Summit is rapidly approaching (7 – 9 September in St Louis). Last year, I taught an intro to inbound marketing workshop that was very well received. This year, we wanted to “kick it up a notch” and so I’ll be focusing on advanced strategies and tactics for creating remarkable … Read more
I used to think I was pretty good at presentations but, in fact, I was guilty of “Really Bad PowerPoint. Then I read Presentation Zen and everything changed.
How free Web 2.0 technologies significantly improved the conference experience for presenters, live attendees, and remote participants.