This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to generate great results. Blogging is all the rage these days, but companies are struggling to see bottom-line results. Our “Better Content Marketing” SmartFunnel utilizes advanced … Read more
With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years, I’ve conducted dozens of digital marketing assessments for control system integrators and … Read more
You’ve created your compelling ebook or your fabulous video or your super-handy infographic. Now what? The whole point of your content is lost if you don’t tell the world. Kind of like the Doomsday Machine from the movie Dr. Strangelove. This content promotion guide will give you a high level strategic view of how to get … Read more
You’ve read the blog posts, viewed the webinars, attended the conferences, bought the t-shirts. Maybe you even hired a consultant or two to help move the ball forward. You’ve either dipped a toe in the water or done a head-first swan dive into the inbound marketing pool. I guess there’s one question to ask at … Read more
[Spoiler Alert] Links. In a blog post from this past Monday, Copyblogger explained Why We’re Removing Comments on Copyblogger. It’s a smart move by some demonstrably smart marketers. They gave several perfectly good reasons why it would be a good idea for them. First, the conversation doesn’t end. They argue that social media has significantly marginalized … Read more