Social Media Examiner recently released their 2013 industry report. It surveyed 3,000 marketers regarding their social media marketing efforts. It contains some interesting data about how much time they’re spending and their strategies and tactics. I didn’t find anything particularly surprising, compelling or eyebrow-raising but there is definitely something for everyone. In this week’s newsletter, I … Read more
Blog comments are a great tool for expanding brand awareness (personal or business) and generating a little traffic back to your website. I get a not insignificant amount of referral traffic from comments I leave on blog posts. In fact, I’ve resolved to spend more time commenting because those numbers continue to tick upward – … Read more
There are two huge marketing myths that tend to hold some companies back from considering inbound marketing strategies. Those companies who consider themselves to be B2B (business-to-business) frequently think that inbound marketing and social media aren’t for them. I think there are two reasons that they’re wrong. First, my contention is that there is no … Read more
Life is simple. It’s just not easy. The same can be said for inbound marketing. There are lots of factors that will determine whether or not your inbound marketing initiative will be successful. Making a checklist of these factors is helpful but not terribly useful. I’m an engineer by education, so that means I love … Read more
I’ve written and spoken about the Social Media Doppler Effect on several occasions. My premise is that even though most businesses have stopped dragging their feet with regard to social media and inbound marketing, they’re not moving nearly fast enough. The rate of change and innovation in the online space is accelerating faster than the … Read more