If you don’t have any kids that are school age, humor me for a minute and pretend that you do. Now, answer me this question: How many times did they bring home a report card and you simply tossed it in the trash without looking at it? Hopefully the answer is, “Never.” It almost sounds … Read more
This is the fourth in a series of articles about business blogging. The foundation of any successful inbound marketing program is remarkable content. It’s the reason why people will pay attention to you and the motivation to hand over their email address and opt into your messages. Downloadable content is certainly an important part of … Read more
The Tip Jar is a weekly inbound marketing tip that is only available to subscribers. This week’s tip covers marketing jargon associated with keyword matching. This week, I answered a question about AdWords optimization and keyword matching. The person was asking about how and/or whether to combine broad and phrase/exact keyword matching. Tip Jar: Keyword … Read more
If you’re a marketer, you may very well be getting tired of hearing about content marketing. My friend Shari Worthington recently reminded us that there is nothing new under the sun, even when it comes to inbound marketing, choice-based impressions and content marketing. While that debate can (and probably will) rage on about whether or … Read more
The Tip Jar is a weekly inbound marketing tip that is only available to subscribers. This week’s tip covers marketing jargon associated with landing pages. The term “landing page” is frequently misused. Many folks use it a bit too literally, referring to any page that someone lands on. For that reason, I’ve actually started using … Read more