Today’s post is the first in a new weekly series that will be called “High Five,” in which I will list the five most interesting, compelling, and/or useful links from each week.
Tag Archives | people
If you’ve been reading this blog or attending any of my presentations, it’s no secret that I’m a fairly big fan of Seth Godin. I watched a 30 minute video of his presentation, “Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books.” The timing of this was interesting because it came […]
Let’s talk about email. This has been a controversial subject for many years and for several reasons. The mistake here is that ISA has been wrestling with the best way to interrupt people, sort of like looking for the friendliest way to insult somebody. The solution is, once again, permission-based or opt-in marketing.
BARE stands for “Be Authentic, Relentless, and Everywhere” and is the equivalent of the Commander’s Intent that accompanies military orders. Detailed strategies for implementing social media are good, but what do you do when the unexpected happens?
Today I answered a question on LinkedIn regarding a fledgling company’s pursuit of a software development firm in order to commercialize their idea. I was fascinated to read the other answers, which predominately focused on the process whereas I focused on the people. That’s when it struck me… People solve problems, not processes. I know […]