Domesticating IT is an inbound marketing consultancy offering a range of services that will increase qualified visits to your website and convert more leads into customers. These services include CMS-based website design, blog integration, search engine optimization (SEO), social media marketing strategy, lead capturing and nurturing systems and web analytics. Inbound marketing leverages free and low cost tools and services in a way that empowers smaller businesses to outmaneuver companies with much larger advertising budgets in order to gain more customers, not more traffic.
Jon DiPietro
is the founder and principal of Domesticating IT, an inbound marketing consultancy and blog, and Bridge-Soft, LLC, an environmental data management software company. He is also the author of the upcoming book, “Social Media for Engineers & Scientists” from Momentum Press, a frequent speaker on Internet marketing and social media, and a certified Inbound Marketing Professional.
After receiving a BS in Electrical Engineering, he began his career as an automation engineer working primarily as a PLC programmer and HMI developer. Working his way up the information food chain, Jon became more and more immersed in software and database development until finally being bitten by the entrepreneurial bug in 1997 and co-founding Bridge-Soft. Since then, he has been travelling the road from a left-brained engineer to a right-brained salesman, marketer, and business owner.
Jon currently serves on the Executive Board of the Boston Section of the ISA (past President), Director-elect and webmaster for the Water and Wastewater Industries Division, and contributes to the Management Division and Publications, Image & Membership, and Publications Departments. He also chairs the Social Networking Committee for the New England Water Works Association and serves on the Customer Service / Information Management Technology Committee for the American Water Works Association. He can be contacted via email at jon.dipietro@domesticatingit.com.
“Domesticating IT” Defined
hus – band – ry [huzh-buhn-dree] *
- noun
1. the cultivation and production of edible crops or of animals for food; agriculture; farming.
2. the science of raising crops or food animals.
3. careful or thrifty management; frugality, thrift, or conservation.
4. the management of domestic affairs or of resources generally.
I chose the “animal husbandry” metaphor for this blog because in my nearly twenty years of developing and implementing technology solutions, I have learned that information technology is indeed a wild beast that must be tamed and domesticated. This process is not unlike the process undertaken by our ancestors thousands of years ago, which became a fundamental reason why humans were able to establish permanent settlements and, ultimately, establish civilizations.
Similarly, businesses must domesticate their information technology in order to maximize their competitiveness.
* Based on the Random House Unabridged Dictionary, © Random House, Inc. 2006
