I’ll be hosting a free “Introduction to Inbound Marketing” workshop at the Greater Manchester Chamber of Commerce on Tuesday, September 21. The event is free for Chamber Members.
Traditional marketing approaches like advertising, trade shows, direct mail, and cold calling are becoming increasingly less effective. Peoples’ attention spans are spread thinly across a wide array of media, making them harder to target and they are getting better at avoiding interruptive messages like commercials and sales calls. Outbound marketing is getting harder and more expensive.
Conversely, inbound marketing is an approach that uses the Internet to attract quality attention to your web site, generate leads, and convert them to customers. This workshop will introduce the five steps required to implement inbound marketing:
Manchester Chamber of Commerce members can register for the session from their Calendar of Events.