Members as Content Providers

Content is the fuel for this new paradigm’s engine. A wide variety of interesting, thought provoking, authoritative, and even mundane content will increase member engagement and improve search engine results, driving more and more web search results to ISA. However, under the current publication infrastructure this is difficult if not impossible to realize. That’s because the current approach is to filter, then publish. The alternative is to distribute, then filter. In other words, the long tail of the membership should be enabled to become content providers.