The Tip Jar is a weekly inbound marketing tip that is only available to subscribers. This week's deconstructs a social media #fail by American Airlines.
Tip Jar: Robots Acting Human or Humans Acting Robotic?
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The Social Media Doppler Effect
I had the honor of delivering a presentation and serving on the Social Technologies for Industry panel at the Seventeenth Annual ARC World Industry Forum in Orlando. The topic was The Social Media Doppler Effect. It examines the accelerating pace of social media innovation and the general failure of organizations to keep up.
Bare Minimum Content Marketing: 3 Things You Have to Do
Neil Patel is one of my favorite marketing bloggers and this is a typically dense, instructional post. "You know content marketing is essential for you business, so why don’t you do it? If you are like me, you probably don’t have enough time in day to focus all of your energy on content marketing. So what should you do?"
How To Create A Google Places Listing In 10 Steps
It’s a no brainer that customers search online for local businesses, and if you’re not easily found you’re missing out on customers. If you’re a local business, you can get a head start on your local SEO efforts by creating a Google Places page in 10 easy steps.