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How I Work: Social Media Tools and Tactics – Where I Play

This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or two or (even better) be able to contribute some of your own ideas. 

I don't always use social mediaThis series about social media will cover a lot of ground. Over the next few weeks, I’ll talk about:

  • Where I play: Which social networks do I use and how do I use each one?
  • Who I play with: How do I build and prune my audience?
  • What I play: What do I share with my audiences?
  • How I play: What are the tools that I use?
  • When I play: When and how frequently do I post?

This week’s article covers Where to Play.

Before we jump into the tactics, let’s get oriented on strategy for just a minute. It’s important to keep in mind that social media is just one of the five steps for inbound marketing (promotion). And even at that, it’s not the entire step (paid promotion). So as we talk about sharing and curating, remember that it should all be done with a goal of driving people back to your website, which should be set up to be a lead generating machine.

Where to Play

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Next Week: Who I Play With

Next week I will continue this series by discussing how I build and prune my audiences on each of these social media networks. If you’re not already, be sure to sign up for my weekly newsletter – The Inbound Marketing Inquirer – to get the entire series delivered to your inbox.

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