Top Menu

Website
Design

Website Design

Inbound
Marketing

Inbound Marketing

Workshops &
Webinars

Inbound Marketing Training

Helping Businesses Think Differently About Marketing
Empowering Them to Make It Happen

Website Design: This Simple Question Changes Everything

Your Website Is Not a Place to Put Stuff

Your Website Is Not a Place to Put Stuff (“Photos of My Life Project- Messiest Closet” by benjamin sTodd on Flickr)

This has been a busy website design week for me. Between proposals and client work, I’ve covered the same topic five or six times. Each conversation began in a different way but they all ended up in the same place.

  • We need to make our navigation bar prominent so that visitors can find everything easily.
  • How do we organize our home page?
  • What’s the difference between web metrics and analytics?
  • Why do we need landing pages?
  • What’s wrong with a Contact Us page?

Each of these conversations arrived at the same end point; outcome-based website design. What does that mean? It’s a simple philosophy that can completely change the way you think about website design and even shift your thinking about online marketing in general. And it starts by asking yourself one, simple question.

Outcome-Based Website Design

The Inbound Marketing Inquirer is a weekly premium article that’s free to view for members. Create a free account now:

Username:
First Name:
Last Name:
Email:
Password (twice):
Enter your desired password twice. Must be at least 8 characters long.
 

Top Marketing Stories of the Week

What is Branding? And Should Small Businesses Care?

If you spend any time in marketing circles or reading about marketing, you will bump into the word “branding.” This article breaks it down into its constituent parts; awareness, perception, value, identity and loyalty.

Read more…

7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up

Is the pen mightier than the sword? In the marketing world, it is. With a few little tweaks to your website copy, you can drastically increase your conversion rate.

Read more…

Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!

Landing pages need to be optimized, and optimized pages need to work as solid landing pages. This article looks at how to merge these two types of pages into one optimized landing page.

Read more…

 Free Inbound Marketing Self-assessment Guide

,

Manchester, NH | 603-606-5937 | [email protected]