Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s theme is “The Tangled Web.” An effective web presence used to mean a well-optimized (for search) web site. But today, the ever-expanding world of social networks is both complicating and simplifying the process at the same time. This week’s links reflect on how social media sites are impacting search and connecting with one another.
#5: Your Income, Home Ownership & Parenthood Status Now Available as an API
RapLeaf has taken some heat over the past couple of months. Privacy concerns for consumers are going to have to be balanced with the openness of the Internet. The U.S. Congress is even making noise about a “Do Not Track” registry for Internet browsers that is similar to the “Do Not Call” registry for telemarketers.
#4: Facebook Testing New Registration Social Plugin
Facebook is looking to extend its fingers further across the web by providing web developers with more tools to simplify their tasks. By offering a free registration system for web sites, they are strengthening their position as a standard identity provider on the web.
Link: All Facebook
#3: LinkedIn Launches Share Button
I have no idea what took LinkedIn so long, but they have finally created a share button for web site owners to allow users to easily share their content with LinkedIn. Sharing is fundamentally changing the world of search marketing and is eating away at the monopoly search engines have had since the inception of the Internet.
#2: Twitter Proven to Impact Search Engine Rankings
In my Personal Inbound Marketing talks, I frequently encourage people to use Twitter as much for the inbound links as for the engagement. In other words, even if you don’t have a lot of followers there is value in posting your content there in the form of search engine juice. This article provides more supporting evidence for that strategy.
#1: Why WordPress rules the Web
Blogs are the engines that drive Inbound Marketing. There simply isn’t a better system for delivering your remarkable content in a search engine optimized format. Here’s another person’s opinion on the subject.
Link: SEO Theory