Is Your Website Talking to You or Your Audience?
It’s difficult to “un-know” what we know, making it challenging to communicate effectively. But if your web site is guilty of this, visitors will just leave.
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Social Media Marketing: Hope Is Not a Strategy
Change is not a destination, just like hope is not a strategy. Yet, 59% of businesses using social media have no plan!
“You 2.0” Should Be Your 2010 Resolution
A strong online presence can be a strong differentiator, but before long it will be as standard as handing over a resume before a job interview.
ISA: One Member’s Vision
The ISA (International Society of Automation) is facing a challenging time. As I prepare to attend the Fall Leaders’ Meeting and ISA Expo in a few days, I know that major cuts and dramatic changes are in store. Depending upon how you look at it, I am personally either blessed or cursed not be part … Read more
How to Leverage Internet Technology
The ever-advancing web is continuously lowering the cost of online collaborative solutions and improving usability. Although we all know this intuitively, many people who don’t closely follow the latest innovations in technology are not away of the number of free solutions available to organizations. This article discusses how to go about leveraging these technologies.