Everyone who is tired of anecdotal “social media success stories” please raise your hand. OK, you can put it down now (but keep reading anyway). This article is not a lecture about why you should be using social media for customer support. This article is a tear-down of how to do it correctly. I had … Read more
A few weeks ago, I saw a fairly steep drop in my Klout score and wondered about it for a few minutes. I chalked it up to an algorithm change – something they are not shy about doing. However, I’ve been live-Tweeting the 2011 Inbound Marketing Summit for the past few days and was curious … Read more
“I’ve said it before and I’ll say it again. Life moves pretty fast. If you don’t stop and look around once in a while, you might miss it.” This sage advice comes to us from the wise and prescient Ferris Bueller. In a world where strategic business planning is typically measured in years, the pace of change … Read more
On their blog last Friday, Google announced three changes that were all based on the searcher’s social graph. Let’s just say that this time, it’s personal.
While being concerned about your privacy is very important, don’t give in to fear mongering. Check out these three misconceptions about the death of privacy.