This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to generate great results. Blogging is all the rage these days, but companies are struggling to see bottom-line results. Our “Better Content Marketing” SmartFunnel utilizes advanced … Read more
Last night, I had the pleasure of attending the New Hampshire High Tech Council’s third annual TechOut competition. I listened to five pitches and talked with several of the startups. One in particular made me think about where we are in social media in 2014 and how we’ve come full circle. But first, what is TechOut? … Read more
American philosopher George Santayana (1863-1952) said, “Those who cannot remember the past are condemned to repeat it.” It’s for that reason (and not schadenfreude) that I want to recount my top 5 list of social media #fails from this year. Let’s take a stroll down memory lane and see what we can learn… #5 – Offensive … Read more
This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more
This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more