Everybody Lies – Including Your Prospects

House, M.D. was a U.S. television show from 2004 through 2012. The show’s main character, Dr. Gregory House, was (according to Wikipedia) “a pain medication-dependent, unconventional, misanthropic medical genius who leads a team of diagnosticians at the fictional Princeton–Plainsboro Teaching Hospital (PPTH) in New Jersey.” One of his recurring mantras that frequently worked its way … Read more

Insults: The Latest Conversion Rate Optimization Strategy?

MessyDesk

So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by … Read more

Mike Rowe’s “Dirty Social Media” Missive

Mike Rowe

Mike Rowe is a television personality who is best known as the narrator for the Discovery channel’s Deadliest Catch and also hosted the series Dirty Jobs for 10 seasons. He’s on a one-man crusade to fight back against what he considers to be an unfair assault on hard work. His website, Profoundly Disconnected, explains it … Read more

High-Five for Week Ending 18-Jul-2011

Weekly High Five lists the most interesting, compelling, and/or useful links of each week.  This week’s High Five is a special edition: It lists my top five TED presentations for inbound marketers. The first rule of inbound marketing is Creating Great Content (PDF).  Since you won’t get far without it, and because so few people provide … Read more