Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But if you’ve tried your hand at content marketing, you didn’t need a survey to tell you that. To be successful, it’s important to do … Read more
Many of the statistical terms we use every day are based on normal distributions. The problem is that power law distributions tend to rule in social media.
Too many marketing mavens and bloggers are playing “weekend warrior” with statistics. Beware of data defects and logical fallacies before buying their conclusions.
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s High Five is about Internet advertising and metrics.
I was asked to explain specifically how a fan page compares with email marketing, and I came up with seven reasons.