“Well, we’re already 75% of the way through this project so we may as well see it through.” “We already paid for it, so we might as well use it.” “We just tried this once and it didn’t work, so we’re not about to try it again.” Do any of those sound familiar? They’re all … Read more
I held a Blogging for Business workshop earlier this week. It was a small group and we covered a lot of ground in a short amount of time. All of the attendees either hadn’t blogged before or are just getting started. Like most folks I speak with, one of their major concerns is coming up … Read more
Social Media Examiner recently released their 2013 industry report. It surveyed 3,000 marketers regarding their social media marketing efforts. It contains some interesting data about how much time they’re spending and their strategies and tactics. I didn’t find anything particularly surprising, compelling or eyebrow-raising but there is definitely something for everyone. In this week’s newsletter, I … Read more
There are two huge marketing myths that tend to hold some companies back from considering inbound marketing strategies. Those companies who consider themselves to be B2B (business-to-business) frequently think that inbound marketing and social media aren’t for them. I think there are two reasons that they’re wrong. First, my contention is that there is no … Read more
Let’s say you run a day-care center and you’re tired of parents being late to pick up their kids. What do you do? How about instituting a fine? That seems like it’s logical and could be effective. If parents had to pay extra, one would assume that they would be more likely to be on … Read more