There are three basic metrics that determine how much revenue your e-commerce website will generate. It’s important to look at each one and maximize their performance. The good news is that they’re not additive, they’re multiplicative. That means that making incremental improvements in each area will quickly expand into a significant boost to your e-commerce … Read more
With countless resources available to entrepreneurs wishing to take the leap in the startup unknown, it can be difficult at times to judge which advice is truly helpful. The following list is a collection of must-consult marketing books (including three by Seth Godin or “the ultimate entrepreneur for the Information Age”) which are absolutely worth … Read more
In today’s competitive market, startups have to find creative ways to make themselves stand out. Companies are finding success when implementing inbound marketing strategies. As defined by BuzzStream Blog, inbound marketing, or communicating your message to customers and potential customers through content, social marketing, and SEO, “is a fantastic way for emerging companies to acquire … Read more