What Enabled the Market Basket Victory?

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Somewhere in a NYU office, Clay Shirky is leaning back in his chair with a satisfied grin on his face thinking, “I told you so.” He’s much too polite to say it out loud, but he’s almost certainly thinking it. Because that’s the first thing I thought this morning after hearing news that there was … Read more

Help Your Team Share Your Content More Easily With IFTTT

If you’re responsible for content marketing, you probably would use all the help you can get promoting it (not to mention productivity tips to help you save time). When you’re part of a company or team, it’s common to send out an email notification when new content is published so that they can help spread … Read more

Comprehensive Content Promotion Guide

You’ve created your compelling ebook or your fabulous video or your super-handy infographic. Now what? The whole point of your content is lost if you don’t tell the world. Kind of like the Doomsday Machine from the movie Dr. Strangelove. This content promotion guide will give you a high level strategic view of how to get … Read more

How to Perform an Inbound Marketing Self-Assessment

You’ve read the blog posts, viewed the webinars, attended the conferences, bought the t-shirts. Maybe you even hired a consultant or two to help move the ball forward. You’ve either dipped a toe in the water or done a head-first swan dive into the inbound marketing pool. I guess there’s one question to ask at … Read more

The Real Reason Why CopyBlogger Is Removing Commenting

[Spoiler Alert] Links. In a blog post from this past Monday, Copyblogger explained Why We’re Removing Comments on Copyblogger. It’s a smart move by some demonstrably smart marketers. They gave several perfectly good reasons why it would be a good idea for them. First, the conversation doesn’t end. They argue that social media has significantly marginalized … Read more