Making membership free will not, in and of itself, build an effective army. First, they must be recruited. This is where the long tail comes into play. Next, they must be equipped with the latest technology, afforded competent and inspiring leaders, and trained in effective tactics.
Tag Archives | Social Media Marketing
BARE stands for “Be Authentic, Relentless, and Everywhere” and is the equivalent of the Commander’s Intent that accompanies military orders. Detailed strategies for implementing social media are good, but what do you do when the unexpected happens?
How free Web 2.0 technologies significantly improved the conference experience for presenters, live attendees, and remote participants.