There are two huge marketing myths that tend to hold some companies back from considering inbound marketing strategies. Those companies who consider themselves to be B2B (business-to-business) frequently think that inbound marketing and social media aren’t for them. I think there are two reasons that they’re wrong. First, my contention is that there is no … Read more
“It is a poor craftsman who blames his tools.” But that never stops golfers from upgrading their clubs every other year, right? They have a 20 handicap and think that adding 10 yards to their drives is going to make all of the difference. In the carnage following the Facebook IPO, I’m hearing a lot … Read more
Everyone who is tired of anecdotal “social media success stories” please raise your hand. OK, you can put it down now (but keep reading anyway). This article is not a lecture about why you should be using social media for customer support. This article is a tear-down of how to do it correctly. I had … Read more
How many of us click on those links that say, “By clicking here you agree to our terms of service.” Here are 3 things you may not know you’re agreeing to.
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s theme is “Looking Ahead at Google and Social Media.” #5: Internet 2010 in numbers Those who do not study the past are doomed to repeat it. Throughout 2011, many employees and consultants will be putting together presentations and plans … Read more