There are two huge marketing myths that tend to hold some companies back from considering inbound marketing strategies. Those companies who consider themselves to be B2B (business-to-business) frequently think that inbound marketing and social media aren’t for them. I think there are two reasons that they’re wrong. First, my contention is that there is no […]
“It is a poor craftsman who blames his tools.” But that never stops golfers from upgrading their clubs every other year, right? They have a 20 handicap and think that adding 10 yards to their drives is going to make all of the difference. In the carnage following the Facebook IPO, I’m hearing a lot […]
Everyone who is tired of anecdotal “social media success stories” please raise your hand. OK, you can put it down now (but keep reading anyway). This article is not a lecture about why you should be using social media for customer support. This article is a tear-down of how to do it correctly. I had […]
How many of us click on those links that say, “By clicking here you agree to our terms of service.” Here are 3 things you may not know you’re agreeing to.
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s theme is “Looking Ahead at Google and Social Media.” #5: Internet 2010 in numbers Those who do not study the past are doomed to repeat it. Throughout 2011, many employees and consultants will be putting together presentations and plans […]
