So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by … Read more
How does your website look on the small screen? How well does your shopping cart work with tiny smartphone buttons? Is your social media activity happening during your audience’s most active periods? Or is mobile marketing just one more wrinkle in your online marketing that you don’t have the time, money or expertise to address? … Read more
“Well, we’re already 75% of the way through this project so we may as well see it through.” “We already paid for it, so we might as well use it.” “We just tried this once and it didn’t work, so we’re not about to try it again.” Do any of those sound familiar? They’re all … Read more
I held a Blogging for Business workshop earlier this week. It was a small group and we covered a lot of ground in a short amount of time. All of the attendees either hadn’t blogged before or are just getting started. Like most folks I speak with, one of their major concerns is coming up … Read more
Social Media Examiner recently released their 2013 industry report. It surveyed 3,000 marketers regarding their social media marketing efforts. It contains some interesting data about how much time they’re spending and their strategies and tactics. I didn’t find anything particularly surprising, compelling or eyebrow-raising but there is definitely something for everyone. In this week’s newsletter, I … Read more