This is the chart no industry wants to see: The Motion Picture Association of America (MPAA) and Recording Industry Artists of America (RIAA) would have you believe this is the effect of piracy. But let’s dispel that right out of the gate: Digital music piracy has steadily declined for the past five years and is nearly … Read more
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s theme is “Your 2011 Primer.” This week’s links take a look at some tips and trends to help get strategically prepared for 2011. #5: Maybe next year… Let’s get started with a quick pep talk from Seth Godin. “It’s … Read more
Let’s face it – most organizations’ social media efforts are lame. We like to mock them and ask, “What were they thinking?” While it’s easy to criticize, I doubt most people could actually articulate the fundamental reason why a particular effort is lame or cool. Or take it one step further – what would you … Read more
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week provides resources everyone can use to draw inspiration for their personal and professional inbound marketing efforts. #5: Google Grows Revenues 23 Percent In Third Quarter Google blew away earnings estimates again this week. The inbound marketing takeaways from this … Read more
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s High Five is a special edition: It lists my top five TED presentations for inbound marketers. The first rule of inbound marketing is Creating Great Content (PDF). Since you won’t get far without it, and because so few people provide … Read more