Four major magazine publishers are hoping that a regime change can reverse their fortunes. I’m offering some unsolicited advice; learn a little from ESPN.
Tag Archives | scarcity
The ISA (International Society of Automation) is facing a challenging time. As I prepare to attend the Fall Leaders’ Meeting and ISA Expo in a few days, I know that major cuts and dramatic changes are in store. Depending upon how you look at it, I am personally either blessed or cursed not be part […]
Note: This post is part 1 of 4 in a series of posts. The parent article is “ISA: One Member’s Vision.” Many thanks to Jim Pinto for bringing this into focus for me with his recent InTech article, “Sell scarcities, not abundance.” I’ve taken the liberty of expanding on his thesis by leveraging the concepts […]
Making membership free will not, in and of itself, build an effective army. First, they must be recruited. This is where the long tail comes into play. Next, they must be equipped with the latest technology, afforded competent and inspiring leaders, and trained in effective tactics.