3 Characteristics of Remarkable Content

Inspire others by Nina Matthews Photography on Flickr

Inbound marketing is really pretty simple; create remarkable content, share it with your friends and then convert that interest into business. It’s just too bad that simple doesn’t alway mean easy. And, boy, this stuff sure ain’t easy.There are a few reasons why businesses struggle with inbound marketing. The first and (arguably) most difficult hurdle … Read more

3 Premium Content Marketing Strategies for Your Blog and Email Newsletter

Content marketing is hard work. How can you make sure you’re getting the most return on that effort? It takes time and a whole lot of creative energy to come up with a constant stream of good ideas for remarkable articles. In some ways, it doesn’t matter whether that content goes on your blog, in … Read more

IMS: Inbound Marketing 2.0 by Brian Halligan

[box]This post is one in a series from the Inbound Marketing Summit 2011 in Boston, MA on 14-Sep through 16-Sep.[/box] One of the first presentations came from Brian Halligan, co-founder and CEO of Hubspot. As one of the people who literally wrote the book on inbound marketing, it makes sense that he would give us … Read more

Conversion Aversion

I’ve performed a bunch of free inbound marketing evaluations for businesses large and small. There are two mistakes I see companies making far more than any other. I covered the first mistake by describing why companies fail at social media. But there is another mistake that is even more common. It seems that a majority … Read more

Advanced Content Strategies Workshop

The annual ISA Marketing and Sales Summit is rapidly approaching (7 – 9 September in St Louis). Last year, I taught an intro to inbound marketing workshop that was very well received. This year, we wanted to “kick it up a notch” and so I’ll be focusing on advanced strategies and tactics for creating remarkable … Read more