So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a little bit. I’m seeing it on more and more sites. Many of those sites are run by … Read more
The biggest challenge (arguably) with content marketing is finding the time. Although we know how valuable it is and what a great investment content is for our marketing efforts, let’s face it: We can always find a higher short term business priority. And so the blog post, ebook and webinar are perpetually pushed out until … Read more
In an increasingly networked world, digital content is king. Spreading your ideas requires skills and techniques for creating compelling digital content.
I used to think I was pretty good at presentations but, in fact, I was guilty of “Really Bad PowerPoint. Then I read Presentation Zen and everything changed.
Weekly High Five lists the most interesting, compelling, and/or useful links of each week.