Average: I Do Not Think It Means What You Think It Means
Many of the statistical terms we use every day are based on normal distributions. The problem is that power law distributions tend to rule in social media.
power law distribution
Build an Army Using the Long Tail
Making membership free will not, in and of itself, build an effective army. First, they must be recruited. This is where the long tail comes into play. Next, they must be equipped with the latest technology, afforded competent and inspiring leaders, and trained in effective tactics.