Better White Papers With Smart Funnels [Case Study]

This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to generate great results. White papers are a staple of most B2B marketing strategies. This particular SmartFunnel is designed for maximum efficiency by extracting the greatest … Read more

Smart Funnels: How to Get Max Digital Marketing ROI In Shortest Timeframe

SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new direct marketing channels have appeared via social media advertising. Together, these give rise to the … Read more

6 Outbound Marketing Graphs You Need to See for 2015

In my last blog post, I talked about how you can accelerate your inbound marketing efforts by combining them with outbound marketing tactics. Business Insider just released its 2014 Future of Digital slide deck. I’ve reviewed it, and it reveals a ton of hard data to support a lot of things most of us already know: … Read more