Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But if you’ve tried your hand at content marketing, you didn’t need a survey to tell you that. To be successful, it’s important to do … Read more
This has been a busy website design week for me. Between proposals and client work, I’ve covered the same topic five or six times. Each conversation began in a different way but they all ended up in the same place. We need to make our navigation bar prominent so that visitors can find everything easily. … Read more
“I’ve said it before and I’ll say it again. Life moves pretty fast. If you don’t stop and look around once in a while, you might miss it.” This sage advice comes to us from the wise and prescient Ferris Bueller. In a world where strategic business planning is typically measured in years, the pace of change … Read more
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. This week’s High Five is about Internet advertising and metrics.
How many people should you follow on Twitter? And should you automatically follow any one who follows you? If not, how do you decide?