What Publishers Could Learn from ESPN
Four major magazine publishers are hoping that a regime change can reverse their fortunes. I’m offering some unsolicited advice; learn a little from ESPN.
Four major magazine publishers are hoping that a regime change can reverse their fortunes. I’m offering some unsolicited advice; learn a little from ESPN.
BARE stands for “Be Authentic, Relentless, and Everywhere” and is the equivalent of the Commander’s Intent that accompanies military orders. Detailed strategies for implementing social media are good, but what do you do when the unexpected happens?