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Tag Archives | marketing

Be Respectful in Our Marketing

Let’s talk about email. This has been a controversial subject for many years and for several reasons. The mistake here is that ISA has been wrestling with the best way to interrupt people, sort of like looking for the friendliest way to insult somebody. The solution is, once again, permission-based or opt-in marketing.

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How ISA Sections Can Leverage Social Media & Internet Technologies

I’ll be giving this presentation at the ISA Fall Leaders’ Meeting on Sunday, 4-Oct, 2009.  The presentation is loaded on Slideshare and can be viewed in context below, full screen, or downloaded.  The presentation handout is also available below and the presentation recording will be loaded here after the meeting. Leveraging Social Media and Internet […]

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The Hacker as a Magician

I recently read two different stories that I probably never would have connected, had I not read them within 24 hours of one another. It struck a chord with me because it made me think about a particular pet peeve of mine in a slightly new way. But more about that later. The first article […]

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Yes, Virginia, You Need a Website

To web, or not to web, that is the question. Whether ‘tis nobler in business to suffer the slings and arrows of outrageous consultant costs or to take arms against a sea of technological doubts, and by opposing, end them. Since recently becoming active in the LinkedIn question and answer section, I’ve seen no fewer […]

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