This article is part of a series of SmartFunnel case studies that provide examples of demand generation campaigns, which combine the best of inbound and outbound marketing strategies in order to generate great results. White papers are a staple of most B2B marketing strategies. This particular SmartFunnel is designed for maximum efficiency by extracting the greatest … Read more
With my background in industrial controls and leadership positions in the International Society of Automation (ISA), control system integrators are near and dear to my heart. I have lots of friends and colleagues who work in that industry. Over the past few years, I’ve conducted dozens of digital marketing assessments for control system integrators and … Read more
SmartFunnels are simply the next evolution in marketing strategy that take advantage of new technologies and channels. CRM and email marketing system capabilities have advanced to the point where it is relatively simple to create sophisticated digital funnels. And new direct marketing channels have appeared via social media advertising. Together, these give rise to the … Read more
This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or … Read more
As the title suggests, this week’s Tip Jar explains why I decided to pull the plug on Hubspot’s marketing automation software. I’ve been using it for nearly two years and before I explain why I decided to stop, I want to be clear on a few things. Hubspot is a great company with a great … Read more